Marketing 101: More Than Social Media?

This course is taught at  

The concept of marketing – its strategies, tactics, and tools – can be overwhelming. You might often find yourself wondering about overall strategy. “What do I measure?” “Is this valuable?” “Is this the most efficient use of my time?” There are no easy answers but rather a simpler way to approach your marketing strategy.

In this session, participants will walk through an outline of your organization's marketing plan, identifying target audiences, tactics, and tools to create an on and offline, cross channel marketing funnel. The course will also cover measurement and how to best assess the success of your efforts.